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Insights for Growth
Metric Name
Benchmarking Domain
Assessment Area
Metric Type
Business Suitability
Insights for Growth
Business Metric Selector
Flument's Metrics Selector provides a summary of metrics to measure the performance of business functions and initiatives.
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Metric Name
Benchmarking Domain
Assessment Area
Metric Type
Business Suitability
Market Attractiveness
Qualitative
For B2C, For B2B, For B2G
Need and Urgency: People badly need this solution right now
PMF
Market Attractiveness
Qualitative
For B2C, For B2B, For B2G
Intensity of Competion: Low or Nil competition is ideal
PMF
Market Attractiveness
Quantitative
For B2C, For B2B, For B2G
Size of Target Market/ Use-case: Market Need is big enough for long term growth
PMF
Market Attractiveness
Qualitative
For B2C, For B2B, For B2G
Upsell Potential: Variety of related services that can be sold
PMF
Market Attractiveness
Qualitative
For B2C, For B2B, For B2G
Evergreen Potential: Very less additional work in order to continue selling
PMF
Value Proposition
Qualitative
For B2C, For B2B, For B2G
Product solves a Problem: Product usefulness is high.
PMF
Value Proposition
Qualitative
For B2C, For B2B, For B2G
Easy to Explain: Explianability is equally easy.
PMF
Value Proposition
Qualitative
For B2C, For B2B, For B2G
Easy to Use: Simplicity is obvious
PMF
Value Proposition
Qualitative
For B2C, For B2B, For B2G
Product promotes Habit generation.
PMF
Value Proposition
Qualitative
For B2C, For B2B, For B2G
Customer will miss product if discontinued
PMF
Channel Effectiveness
Quantitative
For B2C, For B2B, For B2G
Enquires/ Leads: This is increasing Week on Week (or Month on Month)
PMF
Channel Effectiveness, Customer Action
Quantitative
For B2C, For B2B, For B2G
Customer Acquisition Costs, are as per general benchmarks
PMF, Marketing
Channel Effectiveness
Quantitative
For B2C, For B2B, For B2G
CAC Recovery Time, is within general benchmarks
PMF
Channel Effectiveness, Customer Acquisition, Customer Action
Qualitative
For B2C, For B2B, For B2G
Multiple channels are working for the product
PMF, Product, Marketing
Channel Effectiveness, Customer Acquisition, Customer Action
Quantitative
For B2C, For B2B
Virality & Viral Coefficient is favorable
PMF, Product, Marketing
Monetisation
Quantitative
For B2C, For B2B, For B2G
Paying Customers: This number is increasing every quarter or every month.
PMF, Product
Monetisation
Quantitative
For B2C, For B2B, For B2G
Lifetime Value (LTV): Existing LTV is good as per general benchmarks
PMF, Product, Sales, Marketing
Monetisation
Quantitative
For B2C, For B2B, For B2G
Existing Sales / Revenue growth is good as per general benchmarks
PMF, Product, Sales, Marketing
Monetisation
Quantitative
For B2C, For B2B, For B2G
Operating Margins: Existing margins are good as per general benchmarks
PMF, Product, Sales, Marketing
Monetisation, Customer Retention, Customer Retention
Quantitative
For B2C, For B2B, For B2G
Churn rate: Existing Customer Churn Rates are low
PMF, Product, Sales
Customer Acquisition, Customer Action
Quantitative
For B2C, For B2B, For B2G
Customer Acquisition Rate is good
Product, Marketing
Customer Acquisition, Customer Action
Quantitative
For B2C, For B2B
Viral Cycle Time is low and favorable
Product, Marketing
Customer Acquisition
Quantitative
For B2C, For B2B
Referral Rates: Existing referral rates are good as per general benchmarks
Product
Product Usage, Product Adoption
Quantitative
For B2C, For B2B
Active Users are increasing and above benchmarks
Product, Sales
Product Usage
Quantitative
For B2C, For B2B, For B2G
Session Duration is above benchmarks
Product
Product Usage, Product Adoption
Quantitative
For B2C, For B2B, For B2G
Value Discovery Time, is good as per the general benchmarks
Product, Sales
Product Usage, Product Adoption
Quantitative
For B2C, For B2B, For B2G
Feature Adoption Rate, is good as per general thresholds
Product, Sales
Product Usage, Product Adoption
Quantitative
For B2C, For B2B, For B2G
Repeat Purchase Rate is good
Product, Sales
Customer Retention
Quantitative
For B2C, For B2B, For B2G
Customer Retention Rate is good
Product, Sales
Customer Retention
Quantitative
For B2C, For B2B, For B2G
Retention Base Growth is good
Product, Sales
Customer Retention
Quantitative
For B2C, For B2B, For B2G
Average Retention Period is good as per general benchmarks
Product
Customer Retention
Quantitative
For B2C, For B2B, For B2G
Product Return Rate/ Return Requests: Existing Return Rates are Low
Product
Monetisation
Quantitative
For B2C, For B2B, For B2G
Recurring Revenue is increasing (MRR, ARR)
Product, Sales, Marketing
Sales Pipeline
Quantitative
For B2B, For B2G
Sales Pipeline Growth (Number of Leads) is above general benchmarks
Sales
Sales Pipeline
Quantitative
For B2B, For B2G
Sales Pipeline Growth (Value of Leads) is above general benchmarks
Sales
Sales Pipeline
Quantitative
For B2C, For B2B, For B2G
Sales Conversion Rate is increasing, and above benchmarks
Sales
Sales Pipeline
Quantitative
For B2B, For B2G
Sales Cycle Length is below general benchmarks
Sales
Sales Pipeline
Quantitative
For B2B, For B2G
Sales Velocity is above general benchmarks
Sales
Sales Pipeline
Quantitative
For B2B, For B2G
Deal Closure Time: Sales team is able to convince customers faster
Sales
Product Adoption
Quantitative
For B2C, For B2B, For B2G
Expansion Revenue is increasing
Sales
Customer Retention
Quantitative
For B2B, For B2G
Average Deal Size (Average Order Value) is increasing
Sales
Customer Retention
Quantitative
For B2C, For B2B, For B2G
Loyal Customer Rate is above general benchmarks
Sales
Monetisation
Quantitative
For B2C, For B2B, For B2G
Average Revenue Per Customer (ARPU) is above general benchmarks
Sales, Marketing
Customer Awareness
Quantitative
For B2C, For B2B
Website / App Visitors (Count) is growing and above benchmarks
Marketing
Customer Awareness
Quantitative
For B2C, For B2B
Website / App Visitors (Growth rate) is above general benchmarks
Marketing
Customer Awareness
Quantitative
For B2C, For B2B
Brand Mentions (Social & Digital Channels) is above general benchmarks
Marketing
Customer Awareness
Quantitative
For B2C, For B2B
Open Rate (Email Marketing) is above general benchmarks
Marketing
Customer Awareness
Quantitative
For B2C, For B2B
Keyword Ranking (SEO) is above general benchmarks
Marketing
Customer Awareness
Quantitative
For B2C, For B2B
Organic Traffic Share is above general benchmarks
Marketing
Customer Interest
Quantitative
For B2C, For B2B
Click Through Rate (CTR) is above general benchmarks
Marketing
Customer Interest
Quantitative
For B2C, For B2B
Time Spent on Page is above general benchmarks
Marketing
Customer Interest
Quantitative
For B2C, For B2B
Bounce Rate is below general benchmarks
Marketing
Customer Interest
Quantitative
For B2C, For B2B
Click Rate (Email Marketing) is above general benchmarks
Marketing
Customer Interest
Quantitative
For B2C, For B2B, For B2G
Marketing Qualified Leads (MQLs) are increasing
Marketing
Customer Interest
Quantitative
For B2C, For B2B
Dwell Time (an SEO metric) is good
Marketing
Customer Interest
Quantitative
For B2C, For B2B
Social Media Follower Count (SMM) is good
Marketing
Customer Interest
Quantitative
For B2B, For B2G
MQL Ratio is good
Marketing
Customer Interest
Quantitative
For B2C, For B2B
Landing Page Sign-Up Rate (PPC) is above benchmarks
Marketing
Customer Action
Quantitative
For B2C, For B2B
Landing Page Purchase Rate is above benchmarks
Marketing
Customer Action
Quantitative
For B2B, For B2G
MQL to SQL Conversion Rate is above general benchmarks
Marketing
Customer Action
Quantitative
For B2C, For B2B
Social Media Engagement Score (SMM) is increasing
Marketing
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Notes & Disclaimers:
1. This searchable table has been made from publicly available information for illustrative purposes only. This business metrics selector page and the filters can help sales and business teams, take more informed decisions for improving business performance.
2. While we have taken our best efforts to compile this table, there can be inaccuracies, out-of-date information and manual errors. Please let us know in case you observe any inaccuracies in the information above, and we will try to correct the same after due verification.
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