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Insights for Growth
Insights for Growth
Sales Channel Selector
Flument's Sales Channel Selector provides a summary of popular Sales, Distribution and Marketing channels that can help drive revenue growth for startups and enterprises.
Desired Outcomes
OR
Funnel Suitability
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Organic Search
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
PPC (Search)
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Display Ads (Social)
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C
Main Business Outcomes :
Visibility, Conversions, Brand Building
Customer Monetisation Outcomes:
Customer Acquisition, Customer Retention, Upselling
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase, Repeat Purchase
Community Building
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2C
Main Business Outcomes :
Visibility, Conversions, Brand Building, Thought Leadership
Customer Monetisation Outcomes:
Customer Acquisition, Customer Retention, Upselling
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase, Repeat Purchase
Email Marketing
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Retention, Upselling
Sales Funnel Suitability :
Repeat Purchase
Mailers / Gifts / Momentos
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C, For B2G
Main Business Outcomes :
Brand Building
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest
Outdoor Ads (Billboards / Signages)
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C
Main Business Outcomes :
Visibility, Brand Building
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Public Relations
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline, Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C, For B2G
Main Business Outcomes :
Visibility, Brand Building, Thought Leadership
Customer Monetisation Outcomes:
Customer Acquisition, Customer Retention, Upselling
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Event Marketing (Online or Offline)
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline, Online
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C, For B2G
Main Business Outcomes :
Visibility, Brand Building, Thought Leadership
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest
Engineering as Marketing
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2C
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Affiliate Programs & Online Resellers
Channel Type :
Channel Presence :
Geographic Targeting :
Indirect Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C
Main Business Outcomes :
Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Utilising Existing Platforms
Channel Type :
Channel Presence :
Geographic Targeting :
Indirect Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2C
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Rewards Catalogs
Channel Type :
Channel Presence :
Geographic Targeting :
Indirect Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2C
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Acquisition, Customer Retention, Upselling
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase, Repeat Purchase
Content Marketing
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
No
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C, For B2G
Main Business Outcomes :
Visibility, Conversions, Brand Building, Thought Leadership
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Online Directories / Link Building / Target Market Blogs
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C
Main Business Outcomes :
Visibility, Brand Building
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Display Ads (Others)
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C
Main Business Outcomes :
Visibility, Conversions, Brand Building
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison
Network Marketing
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online, Offline
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2G
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Acquisition, Customer Retention, Upselling
Sales Funnel Suitability :
Awareness, First Purchase, Repeat Purchase
Telecalling
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C
Main Business Outcomes :
Conversions
Customer Monetisation Outcomes:
Customer Acquisition, Customer Retention, Upselling
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Broadcast Ads (TV / Radio / Print)
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C
Main Business Outcomes :
Visibility, Brand Building, Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Promotions & Viral Marketing
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2C
Main Business Outcomes :
Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Trade Shows & Speaking Engagements
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C, For B2G
Main Business Outcomes :
Visibility, Brand Building, Thought Leadership
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Sales Team Activation
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C, For B2G
Main Business Outcomes :
Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Partnerships
Channel Type :
Channel Presence :
Geographic Targeting :
Direct Channel, Indirect Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
Yes
For B2B, For B2C
Main Business Outcomes :
Visibility, Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Commission Agents / Physical Resellers
Channel Type :
Channel Presence :
Geographic Targeting :
Indirect Channel
Offline
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C
Main Business Outcomes :
Conversions
Customer Monetisation Outcomes:
Customer Acquisition
Sales Funnel Suitability :
Awareness, Interest, Comparison, First Purchase
Apps on 3rd Party App Stores
Channel Type :
Channel Presence :
Geographic Targeting :
Indirect Channel
Online
Yes
Demographic Targeting :
Business Suitability :
No
For B2B, For B2C
Main Business Outcomes :
Visibility, Conversions
Click on the Channel Tiles to view more details
For Customised Advisory Services on Sales & Distribution Channels, please send an email to contact@flument.com
Notes & Disclaimers:
1. This searchable table has been made from publicly available information for illustrative purposes only. This channel selector page and the filters can help founders and business teams, take more informed decisions regarding their sales & distribution channels.
2. While we have taken our best efforts to compile this table, there can be inaccuracies, out-of-date information and manual errors. Please let us know in case you observe any inaccuracies in the information above, and we will try to correct the same after due verification.
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