SMB Traction Analytics : An Overview

Various statistics have affirmed that 9 out of 10 start-ups fail. Of this approximately 30% start-ups fail even after raising Series A. The most prominent reason for Product & Start-up failures, was attributed to lack of Product-Market Fit and Product Traction.

Our SMB Analytics dashboards are easy-to-use and helps Incubators and Early Stage Startups to Tract, Benchmark and Improve important aspects like Value Proposition, Channel Effectiveness, Product Packaging, Monetization etc, using curated traction metrics.

Flument’s SMB Traction Dashboard

The Flument SMB Traction Dashboard has been developed as a handy tool for Incubators, Founders & Product Managers to answer contextual questions related to product value proposition, market adoption and more. This dashboard and scorecards has been prepared after observing the trends of successful start-ups across multiple multiple domains.

Various studies of successful companies across multiple geographies, have found that attaining Product Traction and start-up success requires the following 4 aspects

Customer Problem: This signifies an acute problem felt by lot of customers, but that is not being solved efficiently today
Value Proposition: The product from the start-up solves this problem for customers
Channels: The product can reach a large section of the customers cost-effectively
Monetization: The customers are happy to pay for your product / solution

Founders should be looking at these 4 aspects and fine-tune business strategies to gain traction. The following diagram describes Flument's Product Traction Scorecard in full detail.

Note: Representational Image. Actual Template can vary

Flument’s Traction Dashboard and Scorecards can thus help Incubators, Founders and Product Managers take the right decisions towards attaining product traction.

Flument SMB Traction Dashboard: Benefits

❖ This online dashboard helps you attain business Traction in a faster time-frame by looking at the most critical parameters; for improving improving product value proposition, better targeting and monetization.

❖ Raise funds faster from investors with full business confidence. A high Product Traction Score indicates that your product is ready for further investments to begin the next stage of growth.

❖ This sharable dashboard is an excellent starting-point for having structured conversations with all stakeholders for achieving Product Traction.

Get in touch!

To know more about Flument's Online Dashboards, Benchmarking Tools, and custom analytics services, please drop a note to contact@flument.com with your requirement.

Whether its standardized performance scorecards, or custom benchmarking & Sales Analytics solutions, we can help your business gain better insights to achieve faster Revenue Growth.